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Belgians and the internet

Belgians go online more often

Belgians value the freedom and entertainment the internet offers them more than the same time last year.

59% loved the freedom the internet gives, last year 70%

love the freedom the internet gives

57% go online at home for entertainment, last year 68%

go online at home for entertainment

57% feel the internet is an essential part of their daily lives, last year 67%

feel the internet is an essential part of their daily lives

70% love the freedom, 68% go online at home, 67% feel internet is essential part of daily live.

Belgians surf safely online

64%

never surf to untrustworthy sites.

50%

are concerned with safe internet use.

25%

are aware of the latest online security tools.

The most important factors when it comes to trusting a website

Most important factors for trusting website: encrypted connection https, domain name extension like .be and official website with logo.

The most important factors when it comes to trusting a domain name

  1. Language of the domain name
  2. Extension of the domain name
  3. The brand of the domain name
  4. Length of the domain name

Belgians and domain names

Do Belgians register domain names ?

5%

Yes, I have already registered at least 1 domain name.

95%

No, I’ve never registered a domain name.

95% never registered a domain name. 35% of this group considers registering a domain name in the future.

60% understand the concept of domain names

Would you consider registering a domain name in the future?

YES 35% / NO 65%

Which domain extensions do Belgians register?

.be 77% .com 30% .net 16% .eu 13% .nl 8% .org 7% .fr 4% .brussels 2% .london 1% others 9%

Why do Belgians register a domain name?

GOAL of registering a domain name

43% website

40% website + e-mail

6% e-mail

When do Belgians register a domain name?

In comparison with the previous year, enterprising Belgians are now registering their domain names sooner.

23% directly at the time of the idea, last year 42%

directly at the time of the idea

24% when the business is launched, last year 11%

when the business is launched

30% after the start, last year 23%

after the start

Conclusion:Belgians register their domain name earlier

Awareness amongst Belgians

94% know .be and 92% know .com. They are experienced as trustworthy and easy to remember. 27% know .vlaanderen and 19% know .Brussels. They are associated with politics, language and location.